Importance of Market Research and Competitor Analysis

We take a closer look at Importance of Market Research and Competitor Analysis and its implications for both beginners and experts in analysis.

Market analysis is the important 1st step of communication strategy development.
And why am I highlighting it so much in a separate video?
In 2,5 weeks of July (79 of them in the early stages and 42 more established with 3+ years experience) and uncovered significant trends.
From the report it came out that:
% of respondents, regardless of experience level, do do market research or competitive analysis in a written form,
only % actively doing these things,
and % chose the - options which means they had done something in this topic.
Based on these and the rest of numbers on strategy development there is still space for improvement. But that's the reason why I am here.
Don't skip these steps, they are essential for your whole , not only for your .
Later I will share the exact background and methodology of my speed branding audit, but if you are interested in them till then, just let me know, feel free to ask.

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In this video, learn the importance of the strategic use of social media, user-generated content, and effective communication to build a brand from scratch in the current digital environment. The focus is on capturing attention organically before investing significant financial resources.
Utilize Social Media for Brand Introduction: When building a brand from scratch, leverage social media channels to convey your brand identity and message extensively. Learn about how to initiate a dialogue about who your brand is and what it stands for, spreading this information as widely and deeply as possible. Utilize social media for brand identity and message dissemination, initiating a wide-reaching dialogue about your brand's essence and values.
Harness User-Generated Content (UGC) for E-Commerce: For e-commerce brands with quality products, the most effective approach involves having others talk about your brand.
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Attention Equals Income: In today's competitive landscape, platforms like TikTok have forced established ones like Facebook and Instagram to find solutions to regain attention. Understand the equation: Attention equals income. Having a solid attention game plan is crucial for business success, allowing you to capture attention organically before considering financial investments.

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