B2B marketing has always been complicated , and has only become...

Get a fresh perspective on has by examining the key points covered in B2B marketing has always been complicated , and has only become....


B2B marketing has always been complicated, and has only become more complex over the last few years thanks to evermore empowered buyers, new technologies, a difficult economy and growing international organizations that make navigating potential buyers and influencers in target companies harder by the day.
Jen Doyle and Daniel Burstein discuss the impact of a some key research findings from the MarketingSherpa 2012 B2B Marketing Benchmark Report, including topics such as:
* Sales-marketing funnel
* Lead quality
* Lead volume
* Lead generation
* Lead scoring




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