When the tiny fairy houses of Maryinthefairyland started to blow...

Unpack the complexities of When the tiny fairy houses of Maryinthefairyland started to blow... as we shed light on how it impacts when today.


When the tiny fairy houses of Maryinthefairyland started to blow up on IG and Facebook, their creator launched a shop with kits, tiny doors, and magical accessories! Here’s what they had to share when interviewed for the Reel of the Week spotlight.
“The community on Instagram and Facebook has literally built my business. People have found my small shop through Reels, ordered kits from all over the world, and then sent pictures of their finished fairy houses back to me.”
“One of the most meaningful connections came from a woman who had a stroke and uses my DIY fairy house and fairy door kits as part of her recovery. She assembles them to train her fine motor skills. We’ve had many emotional conversations in DMs about how something as small as a fairy door can give a sense of progress and joy again.”
“Reels features (sound, captions, basic editing, covers), let me quickly turn a build session on my workbench into something watchable and magical for the audience. In Instagram Stories I share new product launches, tutorials, and behind-the-scenes of designing kits, plus answer questions from people who want to build their own fairy gardens.”
Follow along Maryinthefairyland to see what magical forest scene gets crafted next!




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