Digital Marketing Course ( Basic to Advanced ) 1 . Basics of Digital...

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Digital Marketing Course (Basic to Advanced)
1. Basics of Digital Marketing
• What is Digital Marketing?
• Traditional vs Digital
• Online platforms overview
2. Website & Content
• Simple website setup
• Content creation & copywriting
• Blogging & branding basics
3. Social Media Marketing
• Facebook, Instagram, TikTok basics
• Growing audience & engagement
• Social media strategy
4. SEO (Search Engine Optimization)
• Keyword research
• On-page & off-page SEO
• Local SEO basics
5. Paid Advertising
• Google & Facebook Ads
• Targeting & retargeting
• Budgeting & ad optimization
6. Email & Automation
• Building email lists
• Writing campaigns
• Simple automation
7. Analytics & Tracking
• Google Analytics basics
• Key metrics (CTR, CPC, ROAS)
• Simple reporting
8. Advanced Strategies
• Funnels & remarketing
• Influencer & affiliate marketing
• Scaling campaigns
9. Freelancing & Career
• Building a portfolio
• Getting clients online
• Starting your own agency




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