The Middle East home appliance market is undergoing a revolution ....

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The Middle East home appliance market is undergoing a revolution. Thanks to rapid urbanization and a young and tech-savvy population, people around the Persian Gulf are moving from traditional appliances to ones that offer more efficiency and convenience. Chinese brands are, of course, joining the game. How do they match up with local needs? And how are they adapting to the local business environment? Li Zhao went to the second Middle East Consumer Electronics Show, which took place on Wednesday in Dubai, UAE, to find out more.

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