🍿 Episode 1 - The Freebie Drop Your lead magnet is the pilot...
Curious about the latest trends in pilot? Start with our overview of 🍿 Episode 1 - The Freebie Drop Your lead magnet is the pilot.... Episode 1: The Freebie Drop Your lead magnet is the pilot episode. A checklist, guide, or recipe that gets people curious enough to hit play. But here’s the mistake many business owners make: they air the pilot… and then disappear. No next episode. No follow-up. It’s like giving someone your number and never replying when they text. Awkward. Enter: The Email Sequence. This is your “Next Episode” button - the reason your audience keeps watching instead of wandering off. Here’s how your mini-series looks: Episode 1 – Deliver the freebie. Say hi. Be human. Episode 2 – Drop a tip, a story, or a little behind-the-scenes. Build trust. Episode 3 – Add more value. Keep them hooked. Episode 4 – The big reveal: invite them to take the next step. No pressure, just an open door. When done right, your lead magnet + sequence is basically a ...